Dear India Currents,
First and foremost, I would like to tell my farmers’ brothers/sisters that we feel your pain and anguish. I am writing this letter to make a plea that there should be a long term thinking to lift lots of farmers. This can happen when farmers take control of their produce and sell value-added end product directly to consumers bypassing all middlemen (Government or private). If the farmers set up a co-operative that buys their produce at the same MSP prices; store it in the silos, convert it to products consumed, selling them pre-packaged.
Here are some examples:
Atta (flour), Sooji, Maida, Chapatti/Phulkas, Paronthas (Aloo, Methi, Saada, etc.), Halwa, Sliced Bread, etc.
As the co-operative generates income, other products can be added to its offerings. I have the success of Amul Dairy in my mind when proposing it. Amul started with milk, added butter, ghee, cheese, ice cream, etc. and today there are a plethora of products marketed under that brand. Such a venture will make the farmers less dependent on government policies or profit-driven private sector making them masters of their produce and destiny. We can emulate the business model of Baba Ramdev for Ayurvedic products.
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