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Dear India Currents,

First and foremost, I would like to tell my farmers’ brothers/sisters that we feel your pain and anguish. I am writing this letter to make a plea that there should be a long term thinking to lift lots of farmers. This can happen when farmers take control of their produce and sell value-added end product directly to consumers bypassing all middlemen (Government or private). If the farmers set up a co-operative that buys their produce at the same MSP prices; store it in the silos, convert it to products consumed, selling them pre-packaged.

Here are some examples:

Atta (flour), Sooji, Maida, Chapatti/Phulkas, Paronthas (Aloo, Methi, Saada, etc.), Halwa, Sliced Bread, etc.

As the co-operative generates income, other products can be added to its offerings. I have the success of Amul Dairy in my mind when proposing it. Amul started with milk, added butter, ghee, cheese, ice cream, etc. and today there are a plethora of products marketed under that brand. Such a venture will make the farmers less dependent on government policies or profit-driven private sector making them masters of their produce and destiny. We can emulate the business model of Baba Ramdev for Ayurvedic products. 

Bhupinder Singh 


If you would like your opinion or perspective expressed at India Currents, do not hesitate to contact editor@indiacurrents.com with a submission or note. 

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