PokemonGo the augmented reality mobile app and game is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat, and unbelievably, already has a higher percentage of daily active users than Twitter! Nintendo’s stock price is up over 30% in the last week. Pokémon GO is the biggest mobile game in U.S. history according to Survey Monkey. Hillary Clinton is going to use the new Pokemon Go smartphone game to lure voters. “Pokemon Go to the Polls,” as she called it.
The game allows players to capture, battle, and train virtual creatures, called Pokémon, who appear throughout the real world. It makes use of GPS and the camera of compatible devices. The game is free-to-play, although it supports in-app purchases of additional gameplay items. There are three main “teams” that people compete from in PokemonGo: Instinct (Yellow), Mystic (Blue) and Valor (Red).
Hillary Clinton is going to leverage this virtual game to attract more customers. Near a PokeStop, her team can create something called a “Lure” to attract more Pokemon for 30 minutes. This drives traffic through their doors for the next 30 minutes.
Hillary Clinton wants to use the “Lure” to woo and register voters in the key swing state of Ohio, according to her campaign.
“Join us as we go to the Pokestop in Madison Park and put up a lure module, get free pokemon, & battle each other while you register voters and learn more about Sec. Hillary Clinton!!!,” the campaign said in a post on her website. The event is listed as taking place at the Madison Park Pokestop and PokeGYM in Lakewood, Ohio, on Saturday between 1 and 2p.m.
Clinton also mentioned Pokemon Go in Virginia on Thursday while campaigning with potential VP pick Sen. Tim Kaine.
“I don’t know who created Pokemon Go, but I’m trying to figure out how we get them to have Pokemon Go to the polls,” she said, as the crowd shrieked.
Donald Trump shared a video on Facebook Thursday evening featuring Clinton as a Pokemon named “Crooked Hillary.”
The idea for the game was conceived in 2014 by Satoru Iwata of Nintendo and Tsunekazu Ishihara of The Pokémon Company as an April Fools’ Day collaboration with Google, called Pokémon Challenge.