Indian fine jewelry brand Tanishq celebrated the opening of its new flagship store in Santa Clara, California, on May 8th. Located at 3406 El Camino Real, the 5,100-square-foot showroom is the brand’s largest in the United States and its seventh store nationwide. The store had already opened its doors on March 18th.
The grand opening event featured a traditional lamp-lighting ceremony, ribbon-cutting, and a musical performance, attracting community leaders, families, and jewelry enthusiasts. Santa Clara Mayor Lisa M. Gillmor joined the celebration, highlighting Tanishq’s growing connection with the South Asian diaspora and beyond.
“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, Business Head – North America, Titan Company Limited. “The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance.”
The new store, located in the heart of Silicon Valley’s South Asian community, offers a wide array of intricately crafted gold and diamond jewelry, ideal for celebrating weddings, festivals, family milestones, and everyday elegance. Signature collections like Rhythms of Rain, Tales of Mystique, and Enchanted Trails feature timeless designs that evoke generational memories and modern sensibilities.
This text was edited with the assistance of an AI tool, and has been reviewed and edited for accuracy and clarity by India Currents.