Ninety percent of adult smokers develop a tobacco addiction as teenagers or earlier. Since 2009, e-cigarettes have become a worrisome gateway to regular smoking. Addressing this dangerous habit early is critical in the journey towards a tobacco-free generation. In 2018, U.S. Surgeon General Jerome Adams officially declared e-cigarette use among youth an epidemic in the United States. Now is the time to take action.
The fight against smoking is personal. Having grown up in India surrounded by smokers, and losing family members to smoking, my mother taught me the dangers posed by tobacco usage. Her argument was effective since I have never really considered trying a cigarette. And I think their generation did a good job at discouraging cigarette use. When I ask my friends they are likely to express disgust at the idea of using cigarettes, and youth cigarette usage is at an all-time low. Unfortunately, this disgust doesn’t seem to transfer to e-cigarettes, which are seen as cool and hip.
Flavors are a big reason my peers start using e-cigarettes. In fact, 4 out of 5 kids who have used tobacco started with a flavored product. According to the Campaign for Tobacco Free Kids, Juul and other e-cigarettes are addicting a new generation of kids and reversing decades of progress cutting youth tobacco use. The flavors lure them in, and the nicotine keeps them hooked.” I know many classmates and friends who vape. My neighbor’s son is still only in middle school, but he’s already become addicted to e-cigarettes. He started because he saw a chocolate flavored e-cigarette and thought it was fun to try. How bad can something that’s candy-flavored be? And I have a classmate who started vaping because his grandfather tried to quit using e-cigarettes. He tried his vapes. He still smokes cigarettes, and now, he’s addicted. Some of my friends talk about comparing peach and strawberry flavors and which is better. And every high school kid knows about that one bathroom where you can vape in secret. The fact of the matter is, flavored tobacco and exposure to it makes it far more likely for kids to get hooked. And Big Tobacco doesn’t care.
But the CA legislature can make a difference now by putting the lives of youth ahead of the profits of Big Tobacco. As a passionate anti-vaping and anti-tobacco activist, I am pushing the California lawmakers to prioritize youth health by supporting SB793, the bill to ban the sale of flavored tobacco.
In May 2020, as a National Youth Ambassador representing California for The Campaign for Tobacco Free Kids, and an American Cancer Society Cancer Action Network Legislative Ambassador I testified in front of the California Senate Health Committee this May, along with CA Lt. Governor Eleni Kounalakis and Stanford professor Dr. Bonnie Halpern-Felsher, urging for a Yes vote.
Senate Bill 793, written by Senator Jerry Hill (D-San Mateo), makes it illegal to sell flavored tobacco or tobacco flavor enhancer products. This include tobacco products such as cigarettes including Menthol flavored, cigars, cigarillos, and chewing tobacco, as well as newer products such as e-cigarettes, vape juice, and vaping systems.
Thankfully, the bill was passed and signed by Governor Gavin Newsom after months of advocacy and hard work from young people and adults alike. I was extremely grateful to have participated in the signing process via Zoom.
It’s not easy being a Youth Advocate for quitting tobacco. At the 2020 National Symposium for The Campaign for Tobacco Free Kids, https://www.tobaccofreekids.org/what-we-do/youth-programs#ambassadors I addressed over 100 youth activists nationwide, sharing details about the harassment and attacks I faced on social media for speaking up against vaping. However, I am not deterred and will continue to find ways to help reduce the spread of tobacco in the communities, especially in the wake of the COVID-19 crisis, that affects lungs, placing smokers and vapers at especially higher risk of complications
Aditya Indla is an emerging community leader with Breath California, a non-profit organization and he has spoken in front of Dublin, Hayward, and Pleasanton City councils in support of a flavored tobacco ban. He is working to improve the tobacco retail policies in Union City and Newark as the Co-founder of Project Aegle. During the COVID-19 pandemic, he raised over $10,000 to 3D print PPE for health care workers and was recognized as one of the U.N. Secretary General’s Envoy on Youth’s Leaders who Inspire you to Change the World.
