Tag Archives: #comic

Indian Artists Confront Fast Fashion in Desi Communities

One cotton shirt uses up to 3,000 liters of water to make. One denim jacket takes 7,500 liters. That’s enough drinking water to last one person for six years! The fashion industry is the world’s second-largest polluter. The fast fashion industry, particularly, wastes around 93 billion cubic meters of water every year, which is enough to meet the needs of around 5 million people.

Recently, seven Indian artists and graphic designers came together to create specially commissioned artworks and comic strips that underline water consumption by the fashion industry. The participating artists—Priyanka Paul, Aditi Mali, Manasi Deshpande, Mehek Malhotra, Vinu Joseph, Param Sahib, and Sonali Bhasin—launched their artworks on their social media handles. The artistic intervention was organized by The ReFashion Hub, a collective working to bring together multiple stakeholders—including fashion businesses, textile bodies, industry leaders, young designers, artisans, and consumers—invested in wastewater reuse and management in the textile industry with long-term positive climate impact.

The aim was to raise awareness around the pressing issue of wastewater stewardship with a focus on bringing climate action to fashion.

Talking about the initiative, The ReFashion Hub’s Divya Thomas says, “By 2050, fashion will become the second-largest water polluter. It’s imperative for us as consumers, to come together to talk about the consequences of fashion on climate, as well as what each of us can do to make fair fashion choices.”

The artists were invited to design comic strips that capture a sarcastic take on producing a T-shirt, and the resources that it drains, with a key focus on water wastage. The resulting works showcase the absurdity of the industry, hoping that viewers take note and make responsible decisions.

As a child, Pune-based webcomic artist and freelance animator Aditi Mali fondly recalls being more excited to receive clothes that her cousin sister would outgrow than buy new ones. In fact, she finds reusing what she has so therapeutic that she has pretty much stopped buying new clothes. “I would like to revamp my T-shirts into cute tops and make them into bags instead of buying new ones,” says Mali.

Comics by self-taught illustrator and poet Priyanka Paul and Mumbai-based designer and visual artist Mehek Malhotra (Giggling Monkey) bring attention to the amount of water that our clothes consume. Through the project, Paul explored the ethicality and constant tryst we have with capitalism and fast fashion in terms of everyday practices and the functionality of clothing, the rise of thrift shops, and what makes up eco-consciousness. Malhotra’s artwork was made to start the conversation around the grim reality of the fast fashion cycle. “We can afford a 300 rupee T-shirt but we can’t afford to repair the damage it does to the environment. Buying responsibly and investing in the right fabrics is the key to being more understanding of the environment,” she says.

Political satirist, independent journalist, and video storyteller Vinu Joseph’s main objective was to make his audience aware of something they might have taken for granted all this while. “It’s challenging to convey something this serious in a funny comic video without losing the essence of the original subject,” he says about the experience. Designer and mixed media graduate Param Sahib agrees that millennials need to know that the damage is being done. His series is a fun take on how things are being made, and where we are going wrong—with a plea to start looking out for sustainable options.

Mumbai-based artist Manasi Deshpande’s sarcastic comic addresses the issue of greenwashing in the fast fashion industry. The ironic comic portrays a garment worker making a ‘Save Water’ T-shirt. The idea, according to her, was to show the hypocrisy of the fast fashion industry, the environmental cost, and the water pollution that tags along.

Further, Delhi-based cartoonist and illustrator Sonali Bhasin’s amusing piece has polka-dotted frogs narrating the cause of the loss of their aquatic habitat—a comment on the impact that wastewater from dyeing has on our natural environment. “What if nature talked back? What if you could see the impact of every impulse buy you’ve ever made, and how would that feel?” she asks.

The artworks are part of a series of dynamic, youth-focused programs and initiatives to raise awareness about water usage, including public video projections, installations, and the Fashion Forward Fellowship, India’s first fellowship focusing on wastewater stewardship. The five-week fellowship program ends in April with one winning sustainable capsule collection.

The next project by The ReFashion Hub and YWater launched a photo series by photographer Prarthna Singh to inspire young fashion-conscious people to rethink fast-fashion consumerism with more fair and sustainable choices. It will continue to promote traditional crafts and support local artisans through its textile exhibit Karkhana Chronicles.


Neha Kirpal is a freelance writer based in Delhi. She is the author of Wanderlust for the Soul, an e-book collection of short stories based on travel in different parts of the world. 


 

The First Indian Cinematic Comic Book Universe

The world cannot get enough of superheroes. Superheroes dominate the entertainment industry from comic books and graphic novels to films and streaming services. But there is also a groundswell from the international audience for inclusion and diversity.

Since 2013, Yali Dream Creations has been producing graphic novels revolving around Indian characters, Indian locales, and Indian issues. Key titles for Yali Dream Creations include graphic novels like The Caravan, The Village, and Rakshak: A Hero Among Us, all of which represent Indian culture.

Comic, The Caravan
Comic, The Caravan

Like so many creative intellectual properties, fans of these books want to see translations of these characters onto film. To fulfill this need, Asvin Srivatsangam, the company’s CEO and co-founder, recently announced the company’s expansion of Yali Dream Works. An offshoot of Yali Dream Creations, Yali Dream Works will handle adapting, producing, and distributing Yali Dream Creations’ various literary works into feature films and series for streaming service platforms.

US-based Asvin Srivatsangam has partnered with noted Bombay-based producer, Vivek Rangachari, to blend American Hollywood with Indian Bollywood to create stories that will appeal to Indian audiences and provide a window into Indian culture to a worldwide audience. Rangachari is an advocate for Indian studios generating their own superhero-style content for the Indian population. Rangachari connected with Srivatsangam after reading Yali Dream Creations’ graphic novels, seeing the potential for film adaptations.  

Rangachari elaborated in a virtual Comic-Con panel, “The genres and type of movies are very different from what we were doing in the conventional sense of making films. So, we thought that let’s spin it off in a different venture which concentrates on the superhero genre, horror, thriller, etc. because that’s a different space we’re looking at…That was the reason why we decided to spin it off into a different entity altogether to cater to a certain segment of the audience.”

The first graphic novel slated for feature film adaptation under Yali Dream Works is Rakshak: A Hero Among Us. The book’s titular character, Captain Aditya Shergill is a character who takes up a superhero identity to mete out justice as his city is infested with crime and government corruption. Shergill’s origin story involves a heinous crime that leads to the death of his sister and brother-in-law. To protect his orphaned niece, Shergill takes on the secret identity of Rakshak. Not gifted with superpowers, the vigilante depends on his brute strength, marine commando training, and firearms to dispense justice. More than taking a moral stand on vigilantism, author Shamik Dasgupta’s four-part story compels readers to think about how the world would react to a vigilante taking the law into his own hands.

Working on the film adaptation is acclaimed director Sanjay Gupta. Gupta is an excellent fit for the gritty, action-filled story, having directed action thrillers in the past like Zinda, Kaante, and Shootout at Lokhandwala. While the film was supposed to be released in 2021, the production has been delayed with the current global pandemic. In a recent interview, Gupta voiced his excitement for India’s first graphic novel to be made into a feature film saying, “Rakshak is an Aladdin’s cave of riches. Open a page, any page, and there’s such a wealth of visual material telling a gripping story.”  

Given Yali Dream Works’ mission statement to bring Indian heroes to the forefront, Rakshak was an obvious choice to receive a cinematic adaptation. The success of Marvel and DC films in India along with high viewership of comic-book shows proves that the Indian market is hungry for more superhero stories and would also diversify the market by introducing the wonders of India’s culture to a worldwide market.

Comic, The Village
Comic, The Village

Rakshak is not the only title currently being developed. The Village is an acclaimed graphic novel that is also being adapted for a feature film. It is set in a village in Tamil Nadu during a dystopian future where the nation has made great strides such as space exploration but archaic evils like a social caste system persist. The graphic novel has been optioned by a major streaming service platform. The overall intent of Yali Dream Works is to help develop Indian interest in local homegrown comics while influencing popular culture in India and throughout the world. 

Look out for Rakshak at a screening near you!


Asvin Srivatsangam lives in San Jose, California with his lovely wife and adorable daughter, and works as a visual designer for a startup. Asvin has been passionate about the comic book medium from his childhood, and he finally started his own comic book publishing house, Yali Dream Creations, in 2013.