Tag Archives: #bidenharris

A Project to Activate Indian American Voices in Swing States

Disclaimer: The opinions expressed within this article are the opinions of the organization. The facts and opinions appearing in the article do not reflect the views of India Currents and India Currents does not assume any responsibility or liability for the same.

Desis United, a crowd-sourced, volunteer-led initiative dedicated to defeating Donald Trump and housed under the New American Voices Political Action Committee, announced today that it has produced and purchased political advertising on Indian-American news and entertainment television networks and various print and digital media properties. The mission of Desis United is to activate the swing voter demographic of Indian Americans through advertising that educates and galvanizes them to use their political voices.  Desis United plans to use sharp, culturally relevant messaging to get Indian Americans to vote for the Biden/Harris ticket, which better reflects their interests and values, and elect Democratic candidates up and down the ballot.

Indian American registered voters now exceed 1.8 million nationally, with heavy concentrations of voters in battleground states like Michigan, Pennsylvania, Ohio, Florida, Georgia, North Carolina, Wisconsin, and Texas. In some of those states, the population of Indian Americans has increased significantly since 2016. Despite this, there has been a void in advertising in support of Democratic candidates, targeting this demographic.

Desis United seeks to address that void by targeting Indian American voters with television and digital advertising reminding voters of Trump’s dismal failures around COVID-19 and the economy, his hateful and corrupt behavior and character, his anti-immigrant policies (including restrictions on H1-B and student visas), and his inflammatory rhetoric that has led to heightened hate crimes and fear within the Indian American community.

Desis United has already begun to air its ads, “Whose Side Are You On,” and “Joe Biden and India: The Possibilities for our Future” produced by filmmaker and co-founder Ankush Jindal, on Willow TV during the network’s broadcast of Indian Premier League cricket matches that has heavy viewership in the Indian American diaspora. Desis United has also purchased television advertising on Sony TV’s properties, watched by tens of thousands of Indian Americans in the United States, as well as print ads in Indian American regional magazines in the swing states of Georgia and North Carolina that will run during the month of October.

While educating voters on Trump’s lies and disastrous policies, Desis United ads also demonstrate how Vice President Biden will be a responsible steward of the economy, foreign affairs, including the U.S. relationship with India, and national stability.  In addition, Desis United will educate Indian Americans about the life story of Senator Harris, who, if elected Vice President, will be the highest-ranking person of Indian origin ever to serve in this nation’s history.

 “We believe Desis United is a crucial and necessary intervention to support the effort to defeat Donald Trump and elect Joe Biden and Kamala Harris,” said Desis United co-founder Sundeep Dhiman. “We are excited to deliver persuasive and provocative messaging to members of our community in a way that has never been done before—and that was, unfortunately, not done four years ago. Indian Americans may well be critical swing voters, with hundreds of thousands of the community living in key battleground states. We must all come together to ensure that Trump is fully defeated. The future of our community’s and our nation’s health, safety, and well-being is at stake.”

A volunteer advisory board composed of lawyers, content creators, marketing professionals, and small business owners will guide Desis United, which will be housed within the New American Voices PAC. Desis United intends to raise additional funds to produce and place scaled advertising and free viral content through the November election.


For more information, and to watch the first set of advertisements developed by Desis United, please visit www.desisunited.org.

Is Kamala Harris a Good VP Pick?

Forum – A column where you get eyes on both sides of a hot button issue.

Is Kamala Harris a Good VP Pick? Yes!

Vice President Biden hit a home run with the brilliant selection of Senator Kamala Harris. I believe Kamala is uniquely positioned to be groomed to be the POTUS in the future. I say this not because she is half Indian but rather based on her experience, talent, and sheer grit to withstand attacks and get the job done. Kamala started her career as the District Attorney of SF, won statewide elections to be the Attorney General before becoming the 1st south Asian origin Senator, and only the 2nd black senator in history. Our nation will be well served having the centrist Senator Harris as our VP.

I love her tough law and order stance and how she has fought inequality all her adult life. Raised by a single south Indian mother, she has inculcated the strong moral ethics as her mother Shyamala Gopalan. Kamala Harris has said she has visited India many times and was very close to her grandparents and aunts. I resent the parochial argument made by some Indians that she does not wear her Indian origin on her sleeve. She rightfully acknowledges the other half of her heritage and above all is an American.

Her crowning achievement was when she fought with the banks, the administration, and even her fellow attorneys generals and achieved the $25 Billion mortgage settlement.  Her policy proposals on immigration, racial and LJBTQ  equality, health care, the environment, and economy are all indicative of a centrist Democratic leader.

While Biden should be applauded for picking Kamala Harris, he should solidify that with a pledge to serve only one term, given his advanced age, and turn over the reins to Kamala Harris in the 2024 election cycle. She could be the first woman to serve as our president.

Rameysh Ramdas is a resident of the SF Bay Area and has a keen interest in Politics and Current Events. 

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Is Kamala Harris a Good VP Pick? No!

Because of Donald Trump, We have lost 205,000 lives to COVID, lost the trust in our health agencies, lost our judiciary to the radical right-wing. Biden has to win in November to save our democracy.  In order for him to win the Vice Presidential Pick needs to have three essential characteristics. She has to be good at attacking Trump, needs to help win a state or help with the Hispanic voting block, and be an eloquent and strong proponent of his economic plan. 

While Mrs. Harris can be quite the attack dog she falls short in the other two areas.  It may be hard to believe after all the atrocities this thug president has meted out to the Hispanic community, but Biden is doing worse than Hillary with Hispanic voters in the crucial swing state of Florida. While Senator Kamala Harris has a terrific and inspiring personal story, it does not motivate Hispanics to the election booth as Representative Alexandria Ocasio Cortez could. The most important task facing a Biden administration, should they win, is to rebuild the economy. Amidst all the misinformation and lies about the economy spread by Trump, it would be very helpful to have someone with economic backing, like Senator Warren, to bring truth and gravitas to the situation. 

Senator Harris is a very ambitious and extremely smart person with amazing achievements and I hope to be proven wrong. Let’s hope that there is a new president elected and to borrow Speaker Pelosi’s words the parasite on our democracy currently in the white house is finally fumigated out.

Mani Subramani is a veteran of the semiconductor equipment industry. He enjoys following politics and economics.


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