Prasar Bharati has launched WAVES, a new Over-The-Top platform at the 55th International Film Festival of India. This free streaming app intends to bring together diverse entertainment across generations and regions.
Developed in collaboration with BharatNet for connectivity to rural audiences, WAVES is a multilingual platform with more than twelve languages, including Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese.
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The platform offers a wide range of content across ten genres of infotainment, including:
- Video on demand
- Radio streaming,
- Live TV streaming,
- 65 live Channels
- Several App-in-App integrations for video.
Users can enjoy various content ranging from the latest releases and TV shows and movies to classics and old favorites across different genres. Beyond just streaming, the platform will also include free-to-play gaming, music, live podcasts, animation, books, journals and magazines.
Additionally, people will be able to do online shopping through an e-commerce platform supported by the Open Network for Digital Commerce of CSC-SPV, a scheme to provide essential government and non-government services to citizens, particularly in rural and remote areas through digital means, thus promoting Micro, Small, Medium Enterprises (MSMEs) and local enterprises.
The platform includes a technological integration to attract advertising by underrepresented companies, MSMEs, and the big fast-moving consumer goods industry.
To support young creators, WAVES will also offer the platform to content creators like the National Creator Awardees and welcomes student graduate films. Some initial film and media colleges partnering on WAVES include the Film and Television Institute of India (FTII), Annapurna College of Film and Media, and the Asian Academy of Film and Television (AAFT).
The WAVES OTT App can be downloaded from Google’s Play Store and Apple’s App Store.