Founder Sheena Newman launched the company as a need to create beautifully designed spaces at an affordable price. As the wife of a Marine Corps officer, the couple moved over six times in the span of three years. As a result, Sheena had to find a way to make each new house feel like home. With the cost of hiring a traditional interior designer out of the question, Sheena launched Apartment 73 – a simple, fast and affordable alternative.
Seeing tremendous success in such a short amount of time, Apartment 73 launched their Military Discount Program, where any military member or veteran can receive 50% off Apartment 73’s interior design services. “As the wife of a Marine, I understand the need make each new place feel like home. It’s my privilege to provide professional interior design services for the families who sacrifice so much,” said Newman.
Extremely organized and design obsessed, Sheena grew up in Rancho Palos Verdes, CA. She is the daughter of a dentist and an aerospace engineer, and the older sister to an attorney. She had the opportunity to explore the arts at an early age thanks to a progressive academic curriculum and parents who championed creative pursuits such as figure skating, drawing, sewing and an endless array of crafts. She earned a Bachelor’s Degree from UCLA followed by a Master’s Degree in Business Administration (M.B.A) from Northeastern University. Soon after graduating from business school, Sheena met her husband and together they began investing in and re-designing real estate properties throughout the greater Los Angeles area.
Apartment 73 is an online interior design and decorating company. For a one-time flat fee, the platform allows users to work virtually one-on-one with a professional interior designer to create a beautifully designed space. The final design includes everything the user needs to set up their room including: a style board, floor plan and click n’ buy shopping list. Within a few days, the professional interior designer creates a beautiful and functional space, no matter what the user’s budget or style is.
Apartment 73 utilizes a curated team of in-house interior designers to give each user a more personalized experience. In addition, with access to over 250,000 online brands and products they provide stunning interior design for a fraction of the cost of a traditional interior designer.