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India Currents gave me a voice in days I was very lost. Having my articles selected for publishing was very validating – Shailaja Dixit, Executive Director, Narika, Fremont
Finding the best publication with which to advertise can be a daunting and overwhelming process, especially when trying to find an Indian American Magazine with which to advertise. There are hundreds of thousands of magazines available, and each caters to a different segment of the population and holds a different appeal for its readers. You can’t advertise in every magazine and so choosing the best one for your specific market needs becomes an even more critical decision. If you’re facing that decision with your business, here are a few tips to consider…
Know Your Target Audience
Knowing who comprises a magazine’s reader base is incredibly important. However, you need to be sure about your audience first. If you don’t know the demographics of your audience, you won’t be able to adequately pick the best medium with which to reach them. Similarly, you’ll need to know whether your product is a general use product everyone can enjoy or whether it’s a niche product that will only benefit those in need of it. Knowing the answers to these questions is essential when choosing a magazine with which to advertise.
Know Your Budget
It doesn’t take long before advertising becomes expensive, especially for large ads in well-established publications that sport a vast readership. You need to go into an advertising campaign with a well-established budget that details just how much money you’re willing to invest in a campaign. This will help you narrow your options and focus on what publication will deliver the most “bang for your buck.”
Look for Media Kits
Media kits can be an excellent guide for narrowing down the list of possible publications. In most cases, they’ll be found on the publishers’ website and will be filled with important information such as demographic information, editorial content options, and advertising rates. It’ll also have information about the readership base including the average age, gender, and median income. This information is incredibly useful in making decisions. One additional item to look for in a media kit is a calendar that shows the schedule for the upcoming year. This is where you’ll be able to learn what issues will have a particular theme or special feature, which is useful for honing in on exactly when to place your ad.
Inspect for Credibility
Once you’ve analyzed the statistical information about your audience and the audience of your perspective magazine, you’ll need to do a little more work to determine if the magazine is credible and trusted by those you wish to reach. The magazine may be popular and still not be credible as an advertising platform. Investigate how many people trust the publication your considering to help them make decisions. This will let you know whether or not it’s a good fit for you and your advertising needs. For example, we are one of the largest sources of Indian American media available. As such we would have a high degree of credibility with that market.
Advertising is a large and diverse field with a lot of different options to consider. By utilizing the above tips, you’ll be able to choose the best option for your advertising needs, helping to ensure the successor your advertising campaign. This will help you bring awareness to prospective customers and increase your bottom line.
If you’re interested in advertising in an Indian American News Publication, we invited you to contact our offices in San Jose, CA to schedule a consultation. We look to partner with those who align with our readers and would love to discuss your advertising needs to see we could come to some arrangement of mutual benefit. Contact us today and let us know how we can help you.