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26-year-old first-generation Singaporean Indian, and a prized member of the Def Jam South East Asia roster, Yung Raja‘s debut foray into the US territory commences with the release of his brand new single “Mami”, alongside Alamo Records, home to some of the hottest hip-hop acts such as Lil Durk and Smokepurpp. The artist, who has been dubbed as Southeast Asia’s next avant-garde hip-hop artist known for his tasteful unification of English and Tamil lyricism, aims to reinvent societal views in and out of his homeland, inspire the next generation of cultural conservators, and elevate Southeast Asian hip-hop to world-class stages through his music. Raja’s past few singles have zeroed in on his heritage, identity, and freewheeling way of life in Singapore. In March, he was included on NME’s 100 lists, appearing as the first-ever Singaporean to make it to the platform’s coveted “artist to watch” list.
In this exclusive interview, he talks about spreading joy, positive vibes through his art and his heritage-influenced music.
You just made your debut foray into the US territory with the release of your brand new single “Mami”. What was the idea and inspiration behind it? What response have you received?
I’m truly inspired by how music can lift people’s spirits, and one of my biggest motivations is to spread joy and positive vibes through my art. “Mami” was a record we made encapsulating that, especially at a time where clubs are closed and people aren’t throwing parties anymore. I really wanted to bring the club to the listener. “Mami” is a banger that’s meant for having fun, and we are super grateful to have the support of Alamo Records in the journey of breaking into the US market.
Tell us how your Singaporean-Indian heritage influences your music.
It’s what and who I am, really. Being a first-generation Singaporean Indian, my DNA is made up of all the wonderful things that make my heritage special. Being a hip-hop artist, it’s all about showing people your real background and story. I’m heavily inspired by my culture and driven to showcase different aspects of it tastefully through my arts.
Your previous songs have largely focused on your heritage, identity, and way of life. Tell us about some of the cultural issues that you hope to bring to light through your music.
Well, for me it’s all about representation. Being a part of a minority racial group in Singapore, I am very grateful to be able to use my voice to inspire goodness in others. Whilst doing so, I’m focused on shining light on various aspects of my culture in a manner that’s palatable to people all around the world.
Humour, color, and a sense of style always seem to mark your fresh and fashionable music videos. Tell us who or what are your musical inspirations.
I’m inspired by many different artists/people from the west and east – Tyler The Creator, Dennis Rodman, Travis Scott, A R Rahman just to name a few. I guess I’m a byproduct of mixing the vividness of my culture, the pride of my roots, my happy-go-lucky personality, and western hip-hop.
What are you working on next?
More vibrations for people! Can’t wait to share more when the time’s right… all I can say for now is stay tuned!
Neha Kirpal is a freelance writer and editor based in New Delhi. She is the author of ‘Wanderlust for the Soul’ and ‘Bombay Memory Box’.