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It’s always hard to set up a new business. And it’s even harder to do so successfully in the middle of a pandemic. 

According to TechCrunch, in the current climate, 70 percent of Indian startups will face financial difficulties alongside the other issues inherent in launching a new venture. But India has one of the world’s most bustling startup ecosystems, a fact that gives an immense amount of hope to both the private and public sectors. 

Attending to cybersecurity is a key part of setting up any new business in 2020. Without the right tools and strategies in place, a startup is likelier to fall victim to cybercrime and suffer both financial and reputational losses.

India is the second most affected region worldwide when it comes to cybercrime, so to give your new company the very best chance of succeeding, it stands to reason that your venture needs to significantly invest in a solid cybersecurity strategy, here’s how:

Create a culture of cybersecurity

Whether your business has 200 staff members or you’re operating with a team of 5, make sure that cybersecurity forms a key role in your company’s ethos. Creating a culture of cybersecurity means ensuring that everyone in the business is aware of the risks and knows that security is everyone’s job, not just the IT people’s.

Staff training can go a long way towards a solid cybersecurity culture. Bring in experts to train the team on procedures if possible.

Have the right tools for the job

Gone are the days when an antivirus was all the protection your computer needed. Now, in today’s dynamic and ever-changing digital world, the threats are far more advanced. Your company should seriously consider investing in the following tools at the very minimum:

Virtual Private Network (VPN)

You might think VPNs are primarily tools for privacy. But what a VPN does is create a private network, which in the process encrypts any data in transmission, keeping it safe from prying eyes. Installing a VPN in the office’s router means all devices, including any IoT-enabled tools, are protected.

Anti Malware & antivirus

Get both to ensure as much protection as possible from both the threats of old and the more modern threats such as drive-by malware downloads.

Email scanners

The changing face of phishing means that it’s not always easy to detect fraudulent emails or outreach attempts, especially when the attack is planned by seasoned hackers. To help avoid any nasties being unwittingly opened by staff, invest in email scanning software.

Check for vulnerabilities and make a breach plan

Although it’s not nice to consider, it’s always best to plan for the worst-case scenario. If a breach occurs, what is your company’s plan, who do you need to report the breach to, and how will the business inform affected clients? These are the questions your breach plan needs to cover.

To help avoid the nightmarish breach plan being enacted, try and get a cybersecurity expert to check over your systems and find any vulnerabilities. 

Founding a new business is tough, and it’s tougher still when faced with the spate of cyber threats on the horizon. But following the three actionable steps above gives your startup a greater chance of making it through and becoming a success.


Brad Smith is a technology expert at TurnOnVPN, a non-profit promoting a safe and free internet for all. He writes about his dream for free internet and unravels the horror behind big techs.

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