ojha_largeOnce the Democratic nomination was hers Hillary Clinton launched a new “millennial engagement” program. Among the weapons in her arsenal is now Kunoor Ojha who will serve as the Clinton campaign’s National Campus and Student Organizing Director. Ojha will be tasked with listening to young voters and convincing them to back Clinton. For the general election the youth vote is seen as a crucial piece to add to the vote from women, older voters, and people of color.

Ojha began her political activism as a field organizer on ‘Obama for America’ campaign in Chicago in 2011, and worked in various state-level campaigns before joining Bernie Sander’s campaign in 2015.

Kunoor Ojha, the first senior aide to move from the Sanders campaign to Clinton’s, will join Anne Hubert, formerly of Viacom, and Sarah Audelo, who’s worked as a political and field director at Rock the Vote. Hubert will be advising Clinton on multiplatform messaging, outreach and producing content for younger voters. Hubert has also worked in development and programming for MTV and mtvU, MTV’s college network.

Ojha will serve as national campus and student organizing director.

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