First Sari Parade Held in San Francisco

Photo: Alpana Aras. www.alpanaaras.com

All photos: Alpana Aras. www.alpanaaras.com

WomenNow organized a Sari Parade where over 600 participants walked down the streets of San Francisco, flaunting their culture and identity woven in five yards of grace.

The Sari Parade was held at the fifth annual Spring India Day Festival this June and this unique parade took place for the first time ever. Both events were free for all, resulting in an amalgamation of cultures tied together with dance and music. Lining the parade were stalls of food, clothes and jewelry similar to a street market in India.

The buzzing excitement of participants wearing Incredible India sashes, the dances along with live Dhol, and the colorful landscape of Union Square evoked emotions beyond a national pride. This truly was a showcase of India’s true colors and heritage.

Photo: Alpana Aras. www.alpanaaras.com

The event was held in collaboration with Compassionate Chef, which works with the Tenderloin After School Program to help impoverished kids obtain the resources to become global citizens.

Notable guests in attendance included Mayor London Breed and the Consul General of India, Sanjay Panda.

Mayor London Breed gave an encouraging speech about how our different cultures and families bring us together, and how our different backgrounds are an important identity of the city of San Francisco.
A vast spectrum of participants from housewives, to models, Silicon Valley technology gurus, doctors, engineers, as well as representatives from every other professions were present. The vast spectrum of saris were showcased and every style of sari from traditional to modern, every type of drape, and every color were in attendance.
In the midst of the parade were demonstrations of how to drape a sari in various styles for everyone to learn more about what exactly a sari means to an Indian women.
The parade was sponsored by Incredible India! India’s official tourism agency, to showcase Indian tourism. Other sponsors include Zee TV, Rotimatic Singapore and Shasta India.

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