beourpondati_large
 “So I injected some final-year feel into Anukripa and we decided to participate in Saahitya, IIT Madras’ Parody Contest. One night of head-scratching later, we came up with this parody of Call Me Maybe in the style of an Indian matrimonial ad! Then we enlisted the stellar acting skills of our favourite forever-freshie Krupa, and voila! (PS: We took inspiration from actual matrimonial pages and a lot of these were actual real ads, by the way.)” says Asmita Ghosh, a student of Humanities and Social Sciences at IIT Madras, on her facebook wall.

asmita_medium

“The song has garnered nearly a million views. “ dreams are fulfilled!” says Asmita.

anukripa_medium

“Pliss to like it and share it  Cuz we’re millennials and we need online validation,” says Anukripa Elango.

…You Are Our Business Model!

More people are reading India Currents than ever but advertising revenues across the media are falling fast. And unlike many news organizations, we haven’t put up a paywall – we want to keep our journalism as open as we can.

So you can see why we need to ask for your help. Our independent, community journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can support us – and it takes just a moment to give via PayPal or credit card.

Share this:
Share this: