The curtain raiser for the film Pad Man gives us some of the insights into what the movie has in store for us. It opens with an awestruck Sonam Kapoor trying to come to terms with the fact that a man be so obsessed with “chumming,” as menstruation is commonly called.
We are then taken to a festive scene in Akshay Kumar’s village where a celebration takes place in honour of a young girl getting her first period.
The video also gives a glimpse of Akshay Kumar’s character Lakshmikanth at the United Nations who draws a comparison between pads used to protect the legs of cricketers and sanitary pads used by women, strongly making a point that there is a need for menstrual hygiene.
Sharing the video AKshay Kumar said, “#PadManCurtainRaiser from all the myths, taboos and beliefs. Here’s to unveiling the future with innovations together!”
Watch the curtain raiser here
Pad Man is the world’s first feature film on menstrual hygiene. It is inspired by the story of TIME Magazine’s 100 Most Influential people, Arunachalam Muruganantham, a rural welder from India with a unique, eccentrically mad edge who turned incredible inventor by providing women with access to high-quality and affordable sanitary pads 20 years ago.
Produced by Mrs Funnybones Movies, SPE FIlms India, Kriarj Entertainment, Cape of Good Films and Hope Productions, Pad Man is written and directed by ad-man turned film-man R Balki (Paa). It is billed as the most progressive family entertainer yet, starring international megastar Akshay Kumar (Toilet: Ek Prem Katha) who assumes the titular role of Arunachalam Muruganantham to once again showcase his commitment to social entertainers. He is joined by critically acclaimed actresses Sonam Kapoor (Neerja) and Radhika Apte (Kabali).
One for the mad ones, the ones who are crazy enough to change the world, Pad Man is the one-of-a-kind feature film, tackling the taboo and stigmas attached to menstrual hygiene through the art of entertainment.
Pad Man releases in cinemas worldwide on the 9th February 2018 to inspire all the cape-less heroes amongst us. Join the conversation #PadMan