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India Currents gave me a voice in days I was very lost. Having my articles selected for publishing was very validating – Shailaja Dixit, Executive Director, Narika, Fremont
Unless you’ve been living in a cave for the past decade, you’ve probably realized that the human race has gone almost exclusively mobile. Smartphones became mainstream far quicker than anyone would have guessed possible. This increase in mobile phone usage has also changed the way we view content and created a high demand for digital version of more traditional mediums such as books, magazines and articles. In fact, it’s been estimated that more than 90% of Americans still read magazines with the majority of these choosing to do so on their phones or tablets. If you’re still on the fence about using digital media for your advertising needs, here are a few thoughts to consider…
Digital Content Allows You to Reach beyond Regional Boundaries
Advertising in a digital magazine gives you the ability reach readers on a global scale at a fraction of the cost of advertising in print media. They allow you to maintain the interest of the reader while maintaining loyalty since the reader doesn’t have to carry a physical copy of the magazine to each different location.
Digital Advertising Allows for Faster and More Flexible Publishing and Distribution
Digital magazines typically have a quick turn around time and reach their audiences faster than many other media outlets. Many readers consume the latest edition on the very same day it’s distributed. This speed in publishing also creates a greater degree of flexibility on content creation due to the fact that pages can be added and taken away without changing the overall layout of the publication.
Digital Advertising Allows for Better Understanding of the Readers and Their Needs
Digital publications track reader interest and engagement, allowing the ads to become more targeted towards niche markets that the reader may favor. When the content is specifically created around the audiences interests, they’re more engages and more likely to click on the advertisements that go with it. For example, our magazine is geared for the Indian American community. We target the content of our magazine to specifically reach those people who would most likely to benefit from it. We keep this in mind when choosing which advertisers to partner with, so as to find strategic partners with whom we can mutually benefit.
Digital Advertising Allows for Build-in Metrics
Thanks to modern technology, publishers can tell advertisers exactly how many readers clicked on ad links, how long the visited the website and which products were most viewed. Digital magazines are able to then make recommendations to the advertiser through detailed reports that allow them to then better craft their message. This constant pursuit or process improvement allows each ad to be better than the one before, allowing all parties to benefit from increased metrics. With that in mind, we work with our advertisers to ensure they have a good understanding of current trends and then work with them to hone any advertising ideas for the Indian community. Over time, we each benefit as we continue to improve our content in order to reach more customers.
To learn more about online advertising, digital media and how it can help you reach your customers, contact our offices in San Jose, CA and let us know how we can help you. We have solutions available for a wide variety of needs and can even help you broadcast to an international audience.