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A story of compassion and change

In the heart of rural India, a quiet revolution has been unfolding for a quarter of a century. Aim for Seva (AIMS), founded in 2000 by Swami Dayananda Saraswati, has dedicated itself to bridging the chasm between privilege and deprivation. Since then, AIMS has touched over 20 million lives across 3,000 villages in 17 states of India, educating 10,000 children, proving that education is the most potent weapon against inequality. Aim for Seva is registered as an independent public charitable trust in New Delhi

AIMS began in rural India after a conversation Swami Dayananda Saraswati had with Pappamal, a tribal woman whose two sons had dropped out of school, which was an hour away on foot.

Walking an hour each way, every day, to get to school in the hot summer sun and monsoon rain became untenable. Pappamal suggested that a “chatralayam”—a free student hostel – during the school year might offer a practical solution.

Assembly courtyard at AIMS Vidyalaya at Padali, Khargoan district, Madhya Pradesh
The assembly courtyard at AIMS Vidyalaya at Padali, Khargoan district, Madhya Pradesh(image source: Rani Goel, AIM for Seva)

Today, AIMS provides 4000 students in 94 chatralayams across India with a home away from home. They offer accommodation, three nutritious meals a day, health care, school uniforms, books, extra-curricular activities, and sports for a well-rounded quality education. The chatralayas are strategically located near government schools to ensure access to education.

A smiling schoolgirl
Enjoying break time! Children attend school from the 5th to 12 grade (image source: Rani Goel, AIM for Seva)

Ninety percent of residents are first-generation learners in their families. The chatralayams host 5th to 12th graders staying an average of 7 years, during which, in addition to academic tutoring, they receive life skills training, yoga, arts, and sports. The graduation rate is 94% which is significantly higher than the national average. 

At its core, AIMS’ mission is to empower underprivileged rural and tribal children with quality, holistic education, fostering self-confidence and responsibility; by emphasizing “seva” (selfless service), the organization works to instill values of gratitude and contribution, so recipients in turn, become givers in the future. 

A donor-funded initiative

AIMS is funded by donors both in the USA and Canada, who organize annual donor appreciation events to raise awareness and the millions of dollars needed to support the organization’s work. These efforts are managed by volunteers or “sevaks” who, according to Rani Goel, a longtime supporter, “give their time, talent, and energy to help other children succeed in life. They find reward and joy in giving back to the country of their birth and in the process growing from a consumer to a contributor.”

Children doing yoga
Children at morning assembly for prayers and yoga (image source: Rani Goel, AIM for Seva)

AIMS has 10,000 students enrolled annually in multiple regions in India and has served 4 million meals to them. Between 2021–2025, the AIMS model expanded to integrate the concept of a Vidyalaya, which includes a K-12 School, separate chatralayas for girls and boys, and residences for a principal and key school personnel. Today AIMS runs 94 hostels, 4 functioning Vidyalayas, with 5 more under construction. The graduation rate of 95% with 80% advancing to higher studies shows the vidyalaya concept is working.

Among its success stories are tribal girls from Odisha, once barred by distance and custom, who now lead community health drives, and boys from the Manjukudi Chatralayams, graduating as engineers and teachers. Charity Navigator has awarded AIMS a 4-star rating for over eight consecutive years.

Girls filing into a school building
AIMS K-12 residences house high school and boys and girls in the tribal area of Padali, Madhya Pradesh (image source: Rani Goel, AIM for Seva)

According to Bay Area organizers, the Silver Jubilee in 2025 is more than a celebration; it’s a call to action to establish more schools in the Indian hinterland. The AIMS model promotes a continuous cycle of giving by enabling and encouraging beneficiary students to, in turn, teach, sponsor other students, and spread the success of the movement in their villages, communities. “This is seva without benchmarks—only endless goals of upliftment,” remarked a donor.

Boys line up outside their school
Independence Day (August 15) celebrations at an AIMS school. AIMS has 10,000 students enrolled annually in multiple regions in India (image source: Rani Goel, AIM for Seva)

Goel says, “In an era of fleeting philanthropy, AIM for Seva stands as a testament to sustained impact. Its legacy, thousands of once invisible children, now participate in India’s future.”

For more information visit: http://aimforsevabayarea.org