Cooking is a life skill. You have to do it whether you like it or not. But, if you are a member of the popular Facebook Group Euphoric Delights, you are probably clicking pictures of your freshly cooked meal to post it. It doesn’t have to be anything fancy. Even a regular Daal chawal has a place in here. Not only are you flooded with compliments and requests for recipes, but you begin to stir up new friendships. The warmth of a companionship across the glass screens of your computers /phones breezes into your life like the aroma of ghee when you prepare your favorite Indian dessert. It feels like these unknown faces suddenly have a place in your life.
This virtual group discusses everyday cooking, and becomes a wonderful resource to receive tips specially if you have moved out of your home country and are looking for how to make rotis on a glass top stove or how to ferment idli /dosa batter when you live in a place with freezing temperatures. You can also see the work of immensely talented home chefs who post pictures and recipes of beautifully decorated cakes, dishes for parties and a whole lot more.
Started in June 29, 2011 geared to attract those with a love to cook and love to eat, Euphoric Delights is now a virtual home away from home for members. Members not only share meal ideas and kitchen tips but also feel a sense of belonging.
To learn more about the evolution of this Facebook group, join me in conversation with Shalini Ramachandran, founder of Euphoric Delights.
Q) What inspired you to start Euphoric delights?
I am an unabashed foodie! I love to cook, and I love to eat. But you get bored with your own food very soon. The desire to connect over food, make new friends and mingle over food was the reason that prompted me to start the group.
Q) What’s been the best part of starting this group?
The best part has been connecting with people. Moreover, when I moved to the United States in the year 2001, Facebook was non-existent. It was not this easy to connect virtually. It was hard to make friends in a new country. Facebook opened this window for me and I welcomed it with open arms. Now the group has grown tremendously in size and my husband Mahesh Venugopala is also an admin as I need help managing it.
Q) Do you have formal culinary training?
No, I do not have any formal training. I have been trained by life. I am like a mad scientist in the kitchen. I would’ve never made it to culinary school.
Q) What are the challenges you have faced as the moderator/admin of this group?
This group is now huge, and it is an effort to maintain it. My husband is closely involved in monitoring the group and the content posted in it. However, there are many challenges that we face on a regular basis. The biggest challenge is that if a member’s post gets deleted, they take it personally. But I am a part of the power admin groups on Facebook where we discuss problems /glitches and work on solutions to deal with them. Another challenge relates to keeping the content of the group clean. For instance, I need to maintain resources that I can tap into and have volunteers who work in all earnest to regulate/block the members who post inappropriate /profane content.
Q) Tell us a little about ED Anonymous.
We have a special section in our group where abused women share their grievances. Sometimes it is just that they need someone to talk to. Sometimes their issues are serious. The identities of troubled women are kept anonymous and their posts are deleted soon to protect their identity. However, we do not offer any legal /medical advice. We only offer emotional support and reassurance.
Q) The engagement on your page has been excellent. What do you feel about it? Does it overwhelm you sometimes?
Absolutely! I had no idea that it would grow this big. But I believe that the engagement on the page is because the community wants it. People want to help each other out with cooking tips, easy methods of cooking a seemingly difficult recipe and so on. I owe the popularity of this group to the members, and the volunteers in the admin. team who are always working hard to keep this a clean, safe group.
Q) When you try a new recipe and it does not turn out well, what do you do?
Not every recipe is perfect. If a recipe fails, I will try something different next time.
Q) Do you plan to do something new/different in the group? For example, going live or asking the members to go live?
No, I am happy with the way things are going now. I am happy that I have been able to build a strong community through Facebook, a venture I started in order to connect with other foodies like me.
You do not necessarily have to be as talented as someone on the TV show – to be a part of this group. Euphoric Delights is the perfect place to be if you are looking for a quick fix recipe, a question on how to organize your fridge, where to buy a specific Indian vegetable or just about anything else that concerns cooking good food. Even if you do not want to post anything, there is always something that you can learn by just being a part of it. So, if you use Facebook, take a peep into this group and you’ll always be surprised to see what’s cooking!
Surabhi Kaushik is an Indian writer, based in Charlotte North Carolina.
Her works of fiction, non-fiction, poetry and parenting essays have been published in various websites such as yourstoryclub, halfbakedbeans, writer’scafe, perfection pending, herviewfromhome and India Currents. She is part of various writing groups and is closely associated with “Write Like You Mean It”, a writer’s group in Main library, Charlotte. She also leads a monthly Fiction Writing workshop and conducts writing workshops at various libraries across Charlotte, North Carolina.
