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India Currents is a media company devoted to the exploration of the heritage and culture of India as it exists in the United States of America. Through its various platforms, it covers a wide range of subjects––arts, film, literature, travel, food, healthy living, business––that are of interest to Indian-Americans and Indophiles.

The premise on which India Currents is founded is simple: that Americans of all backgrounds are interested in learning about other world cultures and that they respond to information that is presented to them in an accessible and attractive manner.

India Currents has published a print magazine from April 1987 to Dec 2017. Fully digital today, it has the largest following among Indian media in the United States. Through the various digital platforms and social media, we reach 150,000 readers every month.

India Currents is an important resource for demographic information on the Indian community. It is indexed by Lexis/Nexis and the Ethnic Watch database.

India Currents has won a lot of praise and recognition for its editorial content over the years.


The Census 2010 tells an interesting story about the Indian-American population, our target demographic.

Data about Indian-Americans: Census 2010

***All data from US Census 2010

***All data from US Census 2010


Interested in our reader demographics?

Reader Demographics: An IC Survey

Our reader demographics



Our Vast Reach: We reach a targeted audience through many channels

(i) Website


Our website boasts over 62,000 pageviews every month and over 38,000 visitors every month!

Total Statistics in the past 12 months:

Visitors: 456,977

Page Views: 747,708

Page/session: 1.38

Potential customers are just one click away!




(ii) E-newsletter:

Our weekly e-newsletter is sent to 28,400+ subscribers.

The e–newsletters contains:

  • Direct advertising that reaches your target audience
  • A vibrant newsletter that makes your advertisements stand out









(iii) Content Marketing: This is a great opportunity for:

  • Pitching Ideas, Products and Services without Resorting to Selling
  • Distributing Valuable, Relevant and Consistent Content
  • Engaging a Clearly Defined Audience
  • Driving Customers to Profitable Action
  • Compelling Customers to Read, Think, and React


(iv) Social Media:

You can reach a vast following though our various social media channels on LinkedIn, Facebook, Twitter, and Instagram. Connect with our 70,000+ unique followers! Our social media also has interactive advertising that engages audiences, and, target advertising.

Our Social Media


Recognition and Awards:

We’re, both, proud and humbled that customers and industry alike have recognized our commitment to excellence since 1987. Here are some of the  awards we have won through the years: Awards.

Contact Us:

To market your business, service or event, contact or call (408) 913-1619.










































































…You Are Our Business Model!

A cause: we want to keep journalism open!

More people are reading India Currents than ever but advertising revenues across the media are falling fast. And unlike many news organizations, we haven’t put up a paywall – we want to keep our journalism as open as we can.

You: your perspective matters!

So you can see why we need to ask for your help. Our independent, community journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.

Donate: as little as $5 goes a long way!

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can support us via our nonprofit arm, India Currents Foundation – and it takes just a moment to give via PayPal or credit card.


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