Over the years, it became clear that an aggregation-based model would the be ideal way for our clients to choose insurance policies suited to their needs. Consumer empowerment has always been the spirit of G1G, and in 1997 – in a world before widespread e-commerce – G1G became the world’s first online insurance aggregator, very much like popular airline and hotel booking websites of today. As we came to realize that every journey is unique in very many ways, we began exploring new ways to connect our diverse customer base of travelers, immigrants, green card holders, international students, foreign nationals and even expats, to specifically tailored plans. In 1999, G1G began working directly with underwriters to design products that they knew travelers and visitors wanted.
Since its inception over 3 decades ago, G1G has continued to revolutionize the industry by being the only aggregator to operate a customer portal, placing all of the users primary needs in one place. In spite of considerable growth and expansion, G1G has always placed customer service first – more so than anyone else in the travel and visitor insurance space. In fact, even though other providers such as Visitors Coverage and Insubuy got their start at G1G, we have continued to innovate and disrupt the market by reimagining the way travel insurance can be delivered to the end user in ways no competition can. Simply put, no one knows the market as well as its founders and no one else shares G1G’s values and mission.
Today – with its abundant history and experience – G1G is far from the start up it once was. Yet, we consider ourselves something of a re-start up. Rebranded for the modern travel industry with the core focus on user experience, we embrace the latest ideas from the neighboring tech industry and use that to make the process of connecting you with a plan that fits your needs quick, easy, and straight forward. In keeping with our company motto, we want you to do what we strive to accomplish every single day – enjoy the journey.