India Currents is a media company devoted to the exploration of the heritage and culture of India as it exists in the United States of America. Through its various platforms, it covers a wide range of subjects—arts, film, literature, travel, food, healthy living, business—that are of interest to Indian-Americans and Indophiles.
The premise on which India Currents is founded is simple: that Americans of all backgrounds are interested in learning about other world cultures and that they respond to information that is presented to them in an accessible and attractive manner.
India Currents has published a print magazine from April 1987 to Dec 2017. Fully digital today, it has the largest following among Indian media in the United States. Through the various digital platforms and social media, we reach 150,000 readers every month.
India Currents is an important resource for demographic information on the Indian community. It is indexed by Lexis/Nexis and the Ethnic Watch database.
India Currents has won a lot of praise and recognition for its editorial content over the years.